5 Ways To Make SEO Work For Your Small Business On A Budget
SEO Dubai Services can cost small businesses thousands of dollars, but there are ways to make it work on your budget. If you’re just starting out, the first thing you need to know about SEO is that it’s more complicated than one-off solutions like Buy this $500 plugin, and your site will rank #1! Most of the time, it’s not as simple as plugging something in and having success right away.
1) Start your SEO efforts with keyword research
When you have a small business and a limited marketing budget, it’s critical to make your dollars go as far as possible. A good place to start is with keyword research, which can help you find low-cost SEO Dubai Services that are proven to drive targeted visitors to your site. Look for keywords with low competition but high intent, then use tools like AdWords Keyword Planner or Google Trends to determine whether those terms will be popular in future months and years.
2) Decide which keywords to target
Deciding which keywords you want to target will help shape your overall content strategy, from how you approach on-page SEO to what topics you cover in your content. Researching search volume for particular keywords, such as SEO services, can give you an idea of what kind of volume a specific keyword brings. Once you know which keywords have higher search volume and are relevant to your business, target them in your posts and articles.
3) Brainstorm keyword combinations
Keyword research is a huge part of SEO, so you’ll want to spend some time brainstorming combinations of words that your customers will use to find your site. It also doesn’t hurt to include general keywords, such as best company in [your city] or real estate services in [your town]. Find a list of relevant keywords through keyword suggestion tools and similar resources.
4) Craft content around your chosen keywords
SEO stands for search engine optimization, and it is about making your business more searchable by Google. SEO services help boost your website’s ranking in Google, Yahoo, and Bing search results so that customers will find you easier. However, SEO can be costly to a small business—the sooner you begin your SEO campaign, the faster your business will rank on search engines. Fortunately, there are several ways to do SEO without spending a lot of money upfront or relying on an expensive external company.
5) Optimize your website
When you first set up your website, it’s important to make sure you include all of your company information in an easily accessible way. Optimizing your website means making sure your business name and address are placed on every page, as well as contact information—so that if a potential customer needs to get in touch with you, they can do so quickly and easily.
Also, be sure to include a phone number and email address; don’t forget about social media accounts, too! It’s also smart to consider including links for your products or services. These links should link directly back to pages where customers can learn more about what you have to offer (as opposed to landing them on the contact us page).