6 Steps To an Effective SEO Audit
The best way to ensure that your website is performing well in search engines is to conduct a thorough audit. In this article, we’ll cover 6 steps you can take to improve your SEO Sharjah performance by running an effective audit:
Review your Meta titles and descriptions
Meta titles and meta descriptions are the first things users see when they land on your site. These are also referred to as H1, H2 and H3 tags. They’re important because they can impact how many people click through to read your content—and, therefore, how many people see what you have to say!
Here’s how they work: The title tag is used in the section of the HTML code when someone visits an article or page – it’s what appears above all other text on this page (except for any images).
The meta description is used in Google Analytics under “Site Content” – it’s what shows up below each organic result when someone searches for something related to whatever keyword phrase was entered into their search engine box. Together these two elements make up half of every potential search engine result (the other half being actual keywords), so having good ones will help boost traffic! Also, keep in mind that Google does not allow duplicate titles/descriptions between pages, so if yours already contains those words somewhere else, then don’t worry about adding them again; just try something different instead.”
Determine and fix indexing issues
- Determine and fix indexing issues.
- Check the robots.txt file for any invalid entries or directives to disallow certain types of content from being indexed by search engines. If you see an invalid entry that could be causing your site to be blocked from crawling, remove it immediately!
- Check the sitemap.xml file for potential errors in its syntax and structure; if there are any problems with this file (such as duplicate URLs), update them accordingly so that Google knows about changes on your site without having to crawl every page again. The same goes for hreflang tags: make sure they’re properly structured so they accurately represent where users should go when searching using different languages/locations/translations etc. Otherwise, Google may block access altogether based on these factors alone because you’re neglecting their importance when building up links internally between pages within one domain rather than externally between multiple domains within one umbrella organization like Facebook does today.”
Check for duplicate content.
There are a number of steps you can take to check for duplicate content. The most important thing is to make sure that the copy you’re publishing is unique and relevant, so don’t just copy from other sites. You should also check the following:
- Is there any duplicate content? Check your website for pages that have the same text on them as other websites do; this includes metadata like page titles, paragraph tags and descriptions. If there are any duplicates in these fields, remove them or change their templates, so they aren’t identical with each other or another site’s version of whatever item they’re trying to mimic (e.g., “good” vs “best”).
- Is this content indexed by Google? If it isn’t being indexed by Google Search Console (GSC), then GSC will show up under Site Performance issues under My Sites > Search Traffic & Rankings > Search Results Report > Site Audit Results tab when viewing reports related specifically to SEO Sharjah audits rather than general audits which include both organic search results plus paid ads like AdWords Keyword Planner reports where keywords might be used instead if needed due either lack thereof due lack thereof at all–which could happen because it wasn’t found anywhere else yet!
Enhance User Experience
Once you have a clear understanding of your site and its target audience, it’s time to focus on the user experience. This means making sure that everything from the homepage to the product pages is easy for customers to find what they need and navigate through it without any issues. It also means making sure that all links are working properly; if users can’t click on something or view content properly, then you might as well not be there at all!
Fix broken links
Broken links are a sign of a website that isn’t being maintained. If you have broken links on your website, it means that someone has linked to another page of yours but hasn’t updated their link properly in years. This can cause all kinds of problems for search engine spiders and users alike—you might be ranking for terms related to your business, but if no one can find the site itself because it doesn’t exist anymore (or at least didn’t know until recently), that’s not going to help much!
The first step in fixing this problem is checking whether any pages on your site still use old links or redirects. You should see a list within Google Webmaster Tools where they’ve been marked as “redirects” by default (see screenshot below). If there are any pages with these types of issues, make sure they’re fixed before moving forward with step two: assessing how much traffic remains from previous visits through backlinks from other websites.
Conduct a content audit
The crucial step in conducting a content audit as per SEO Service Sharjah provider is to use a tool like Screaming Frog or Ahrefs. These tools can be used to find duplicate content, broken links and any other issues with your website’s on-page SEO Sharjah.
The second step is to look for relevant keywords that are not being used appropriately on your site. If you have several pages about “seo audit” in which you have used the word “seo” five times but no mention of “audit” anywhere else, then this is an issue that needs fixing immediately!
Last but not least is optimizing each page, so it ranks high in Google search results when someone enters specific keywords related to what they are looking for (i.e., if someone searches, “how long does it take before seo works”).
The above steps are a great starting point to begin your SEO audit. But they’re not the end of it.