From Invisible to In-Demand: Standsbay’s SEO Transformation Story
Standsbay had the creativity and the craftsmanship—but they were hard to find online. With our SEO strategy, they now dominate search results in the global exhibition industry, and leads have never been better.
Date
April- 2021
Role
Website Development & SEO
About Standsbay
Standsbay specializes in exhibition stand design, fabrication, and full-service contracting for trade shows across Europe, the Middle East, and Asia.
Core Audience
Their ideal clients are brands and event agencies that need custom-built booths for high-profile exhibitions across global venues.
Key Challenges
Weak search engine visibility for competitive terms like “exhibition stand contractors”
No presence in Google across priority cities and countries
Lack of scalable content or localized SEO targeting for different regions
They were offering world-class booth solutions—but weren’t showing up when people searched for them.
Our Strategic SEO Approach
We crafted a location-first, keyword-clustered SEO strategy that aligned Standsbay’s website with how and where real clients search for exhibition services.
Full Website Audit & UX Fixes
We overhauled slow-loading pages, cleaned up headings, simplified the navigation, and improved mobile performance—making the site easier for both users and Google to explore.
Country & City-Specific Pages
To capture local search intent, we created landing pages for Dubai, Germany, Italy, France, and Spain—each optimized with exhibition-specific content and local terminology.
Keyword Clustering Strategy
We grouped high-volume search terms under themes like: Exhibition Stand Builders, Exhibition Stand Contractors, Booth Designers, Trade Show Exhibit Companies These clusters allowed for smarter targeting across blogs, service pages, and location content.
SEO Content Creation
We launched ongoing content campaigns focused on trending industry topics and seasonal events like GITEX, Arab Health, and Canton Fair, aligning Standsbay with event-based search behavior.
Backlink Acquisition & Citations
We built backlinks from reputable directories, event blogs, and niche exhibition platforms—enhancing domain trust and increasing referral traffic.
Results Achieved
By combining location-based content, technical SEO, and targeted keywords, Standsbay achieved massive growth in traffic, top rankings across countries, and a fivefold increase in qualified organic leads.
5x Increase in Organic Leads (Within 6 Months)
Lead forms, WhatsApp inquiries, and email submissions saw a dramatic jump—especially from high-ranking city landing pages.
Page 1 Rankings in Multiple Countries
Standsbay now ranks on Page 1 for competitive keywords like: Exhibition Stand Builders in Dubai, Booth Contractors Germany, Exhibition Services Italy
200% Increase in Monthly Organic Traffic
Traffic doubled and then some—driven by well-structured content, fast-loading UX, and strong domain authority.
Visual Highlights
Include:
Keyword growth charts
Organic lead comparison before/after
Google Search Console click/impression growth
Screenshots of top-performing blog content
These add proof and clarity for decision-makers reviewing the page.
Want Similar SEO Results for Your Exhibition Brand?
Dubai SEO Agency Builds Winning Strategies for Global Exhibition Companies
Let’s help your brand rise above the noise and get found—whether you build booths in Dubai, design stands in Europe, or handle full-service exhibition production.
