NDIS Support with Visibility: VICNA’s Digital Growth Journey
VICNA had the services and the heart—what they needed was visibility. With tailored SEO, location-specific content, and accessibility enhancements, we helped them become a trusted NDIS provider across Victoria.
Date
July- 2024
Role
Website Development & SEO
About VICNA
VICNA is a trusted NDIS disability support provider based in Victoria, offering personalized services like community nursing, personal care, cleaning, and support coordination to empower participants and improve daily living outcomes.
Core Services
Community nursing, personal care, domestic cleaning, gardening, allied health, support coordination, and daily assistance for participants of the National Disability Insurance Scheme (NDIS).
Key Challenges
Low rankings for regional searches like “NDIS support in Mornington” and “NDIS personal care in Dandenong”
Poor engagement and low lead generation from the website
Website lacked accessibility compliance, which affected both user trust and SEO performance
VICNA was doing life-changing work offline—but they weren’t being found online by the people who needed them.
Our SEO Approach for VICNA
We built an ethical, participant-first SEO plan tailored to the NDIS sector—where visibility and accessibility aren’t just important, they’re essential.
Website SEO Audit
We conducted a full audit and fixed core technical issues—like slow mobile load speed, broken links, duplicate headers, and WCAG accessibility gaps.
Location-Based Service Pages
We created unique landing pages for key areas like Cranbourne, Dandenong, Frankston, and Mornington—with content specifically designed for local NDIS search terms and intent.
Content Personalization
We rewrote their entire site with a tone that speaks to families, carers, and support coordinators. Instead of robotic copy, we used real-life language, reassurance, and inclusive calls-to-action.
Google Business Profile Optimization
We enhanced their GMB listing with updated service areas, business categories, image uploads, reviews, and weekly posts—improving both local map rankings and trustworthiness.
Keyword Mapping for NDIS Audience
We used keywords that real carers and participants search for, such as: NDIS provider Mornington, Disability support Victoria, NDIS gardening services, Community nursing NDIS These phrases were placed naturally across service pages and blogs, maintaining a human, empathetic tone.
Results Achieved
With a focused SEO strategy and local targeting, MakeMyCompany saw massive growth in traffic, search rankings, and lead generation across Oman’s competitive business setup landscape.
3X Increase in Local Organic Traffic
VICNA’s website now attracts steady traffic from suburbs across Victoria—especially users searching for NDIS services near them.
Top Rankings for Multiple Location Keywords
They now appear on Page 1 for: NDIS services in Mornington, NDIS personal care Dandenong, NDIS gardening Cranbourne
120% More Referral-Based Leads
The improved visibility led to a strong jump in real leads—via contact forms, referral forms, and calls from support coordinators and families.
Visual Highlights
To enhance this section, add:
Google Analytics screenshots (traffic increase)
Search Console data (keyword impressions and clicks)
Google Business Insights
WCAG accessibility audit scores (before/after)
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