Driving Visibility & Leads for Dubai’s Exhibition Experts
ExproGlobal had great services but was struggling to stand out in one of Dubai’s most competitive industries. With the right SEO, content, and conversion strategy, we helped them move from low rankings to high-impact visibility—and triple their qualified leads.
Date
June- 2022
Role
Website Development & SEO
About ExproGlobal
ExproGlobal is a Dubai-based exhibition stand design and build company, offering creative, full-service booth solutions across UAE and international trade shows. We specialize in custom stands, turnkey setups, and end-to-end project management for global brands.
Service Areas
Dubai, UAE, GCC region, and international exhibitions
Key Challenges
Tough competition from big-name stand builders in Dubai
Minimal visibility for high-intent searches like “exhibition stand contractors Dubai”
Low form conversion rates despite a visually strong website
They had the portfolio—but not the online reach.
Strategy Implemented by Dubai SEO Agency
We focused on attracting the right clients at the right time—especially around Dubai’s busiest exhibition seasons.
SEO Audit & Technical Optimization
Fixed key backend issues including slow mobile loading, poor Core Web Vitals, missing index tags, and thin metadata. This gave Google and users a smoother, faster experience.
Local & Event-Based Landing Pages
Created dedicated SEO pages for both general and event-specific keywords, including: Exhibition Stand Contractors Dubai, Exhibition Stand Builders UAE, Arab Health Stand Designers, GITEX Booth Contractors Dubai Each page targeted buyers actively searching for services tied to their event schedules.
Keyword Optimization
We targeted transactional keywords with strong intent like: Custom Exhibition Stands Dubai, Exhibition Booth Contractors UAE, Stand Design and Build Services Each keyword was aligned with the service type and client search behavior.
Lead Generation Improvements
We optimized forms, added scroll-friendly CTAs, enabled click-to-call for mobile users, and simplified quote download flows—all helping convert visitors faster.
Visual Content & Schema Integration
Added alt text to showcase images, structured schema for trust signals, and updated content to reflect projects from major expos. This helped boost image rankings and relevancy.
Results Achieved
By targeting the right keywords and optimizing for conversions, ExproGlobal saw a 220% traffic boost and tripled their qualified leads—all within four months of launching the SEO strategy.
3X Increase in Organic Leads
Contact forms, callback requests, and quote downloads all increased after we made UX and SEO improvements.
Page 1 Rankings for Core Keywords
Now ranking prominently for high-value phrases such as: Exhibition Stand Contractors in Dubai, Stand Builders UAE, Custom Booth Designers Dubai
220% Growth in Organic Traffic in 4 Months
Through consistent blogging, quality backlinks, and updated landing pages, ExproGlobal passed long-standing competitors on Google.
What Set This Campaign Apart
Intent-Based Keyword Strategy
We didn’t just chase traffic—we focused on what potential buyers were searching right before booking a stand contractor.
Event-Timed SEO Campaigns
We built pages and posts tied to major expos like Arab Health, GITEX, and World Trade Centre events, making sure ExproGlobal showed up when the demand peaked.
Seamless UX + Conversion Focus
Lead forms were placed where they matter, optimized for mobile, and paired with clear CTAs—making it easy for clients to get in touch.
Ready to Rank Like ExproGlobal?
Dubai SEO Agency builds SEO campaigns that turn visibility into business.
Let’s create a strategy tailored to your brand and industry.
