Dubai SEO Agency

Content Optimisation

by

Developing high-quality content makes your brand look promising and attractive and it also conveys your desired message to visitors. Attract your audience with SEO-friendly content and improve search engine rankings, brand awareness, and business growth. To help you do this, content writing services play a vital role. Read on to learn about the golden rules for creating SEO-friendly content for a strong online presence. Increase the visibility of your website, position your site in the first search engine search and increase the number of visitors, for you must understand what SEO is and how to optimize your website for better online performance. If you don’t have an idea if your website is technical, then take the help of a reputed SEO Company Dubai to meet your business requirement.

Performance of website is dependent on the SEO friendly content, Learn the basics of how to write search engine friendly content to build higher rankings and visibility in search engines

1)    Keyword research content

Start with keyword research; it is the foundation for successful organic content development and distribution over the web. Keywords are a crucial part of content, allowing it to be accessed quickly in search engines. Others say that long-tail keywords can also produce better results. They better match customer searches, improve rankings, and generate leads. Start searching for the right keywords, put your time and energy in the right direction to get effective results.

SEO Agency Dubai

2)   Structure of quality content

  • There are some golden rules for writing SEO-friendly content to increase organic traffic.
  • It’s even better if you can put forward unique ideas about your content.
  • Insert keywords naturally, especially in the title and the first paragraph for effective page optimization.
  • Collect and provide real information to ensure the content. Reliability and the content must be original, refined, and structured, with clear sentences and better readability.

3)   Title Tag and Meta Description

You need to optimize the page title tag and meta description. When browsing search results, many customers choose to click on the link after browsing the title tag and meta description. You need to invest time and effort in using keywords to create title tags, keeping uniqueness in mind, ensuring that all pages have title tags, and better matching user search results. The meta description summarizes the content of your page in an informative way and should motivate customers to visit your website.

4)   Mobile-Friendly Content

This is an SEO strategy you must follow to generate more traffic to your website. You need to optimize your content for mobile devices. Nowadays, more and more people are beginning to use smartphones to search the Internet. Creating mobile-friendly content is a necessary condition to reduce bounce rate, increase traffic, increase engagement, convert potential customers, and help grow your business. Therefore, be sure to create content suitable for mobile devices, adjust the layout according to the screen size, and preview it.

5)   Optimize image and URL efficiently

Image and URL optimization is another important aspect of the SEO trend and an extremely critical step in the optimization of web content. Many of us may not know that search engines consider website URLs and images.

Conclusion:

To provide SEO-compliant quality content, you should consider and follow the following five tips, and be original, authentic, and informative. Consult the best SEO Agency in Dubai for your website improvement and other issues.

by

‘Urgent content needs’ to lift up the website ranking – Today, SEO becomes all about content. The content documents dominate most of the SEO strategies because; content is a focal point or base. As an SEO you might have noticed, the centre topic of any SEO conferences revolve around ‘what new could we cater to the content’ or ‘which are the latest content marketing strategies.

Similarly, contents that aren’t bounded with SEO strategies are waste of time for companies, SEO geeks, content writers, and readers also. Underperforming content negatively impacts the website’s overall performance.

Search engines like Google algorithm decide the website rankings and we all know, outranking competitors on the web is so important to increase website traffic and earn good ROI. The latest Google algorithm focuses more on the quality of content. They want social media strategists to focus on the best content to float on search engines that are beneficial for readers and for website performance too.

“Good content isn’t enough for website ranking though! But it works as fuel into the fire.” – Dubai SEO Agency highlights.

Classify under performing content

Under performing content by mean of is website content of commercial pages that don’t perform up to the mark to hold the readers. This could be contented that are published to earn organic traffic or content that couldn’t generate any organic traffic aside from the efforts you put in.

It’s been noticed that around 90% of content get no organic traffic – It indicates to rethink the content strategy!

What causes content shortfall?

There could be different reasons but the common one is your website content is not that enough to deserve a position in the top-ranking pages of Google. Here are a few reasons:

Dubai SEO Agency

  • Content doesn’t match the user intent
  • Content isn’t in ideal Google format
  • Content length isn’t relevant
  • Content isn’t refreshed
  • Content is plagiarized or cannibalization
  • Content is all about past events or experiences
  • Content doesn’t have backlinks

Look these things into your website content. If you can tick upon each shortfall from the list, it’s time to fix underperforming website content.

How?

Through these 5 ways,

  • Web page crawling and indexing rightly

Make sure your web page doesn’t fall under any blocked resources or no-index Meta robots tag anywhere in the segment. Ensure the site is free from irrelevant canonical tags and non-SEO friendly JavaScript. Ensure the site should be linked internally on the site.

  • Considering search intent

Search intent should match with your keyword research. Analyse the SERP and its features to prepare targeted keywords. Do your own case study to understand what people would seek while searching on the web.

  • Evaluating the right keywords

It’s necessary to have a clear understanding of what keywords you want to rank and also the list of keywords you need to work on. Don’t overdo this process. Just select variations of two or three keywords and focus on the content relevancy.

  • Preparing effective Metadata

Meta descriptions don’t remain a ranking factor but they are the primary step that users come across. So from a CTR (click-through rate) perspective, effective Meta descriptions are important. Don’t change Meta too often. Before posting Meta, it’s important to do your homework.

  • Engaging, informative, and the latest contents    

Apart from SEO strategy, the readability of the content is still matters. Proofread the content to find out the flaws or think like your targeted audience while reading the samples. It should be informative, latest, and engaging. If you can add a taste of humour, it will be a plus.

Is there anything we missed adding? Dubai SEO Agency – A leading SEO Company in Dubai can be your safeguard with the latest SEO & content marketing strategy. Connect with us today!

Copyright © Dubai SEO Agency