It’s important to know what’s coming in the digital marketing space in 2020. Here are five trends and innovations you need to be aware of and right Experienced SEO Companies in Dubai can guide you correctly.
1. Interactive Content
Interactive content is a growing trend that allows consumers to engage with your brand in a more intimate way than ever before. Interactive content is any type of material that allows users to actively participate in the experience rather than just passively consuming it.
This could include quizzes, polls and surveys; videos where you can click on objects or people in the video as they move around; interactive maps where you can click on different cities and see them highlighted; or even games like “The Sims” where users can create their own characters and then interact with each other’s characters within the game world.
There are many benefits to using interactive content:
It increases engagement – According to Hubspot research, the average person spends less than 30 seconds on an article online. But they will spend much longer exploring interactive elements because it’s fun.
If people are spending more time interacting with your brand, then they’re likely going to be more engaged by it, too, which makes them stickier customers overall.
It’s easy for marketers without coding skills – Interactive content doesn’t require any special technical knowledge from marketers – all you need is imagination.
The only thing stopping you from creating great interactive content is your imagination; these days, there are plenty of tools available which allow anyone (even if they have limited technical knowledge) to create high-quality interactive experiences that look professional and polished like those made by digital agencies who specialize in this type of work.
Chatbots are one of the biggest digital marketing trends right now, and they’re not going anywhere soon.
Chatbots have been used to automate customer service for years, but they’re increasingly being used as an opportunity for marketers to interact with potential customers. You can use chatbots in so many ways: from education, lead generation through sales, and even just providing quick answers when people need them.
3. Artificial intelligence
Artificial intelligence (AI) is a machine that can solve problems and make decisions on its own. AI can learn from previous experience, improve over time, and even teach itself new things without human intervention. AI is used in many industries, including marketing.
Marketing uses AI to improve customer service by detecting and solving issues faster than before. It can also be used for content creation or as a virtual assistant that helps humans do their work more efficiently.
4. Virtual Assistants
Virtual assistants will become more common for businesses in the next few years. In 2019, we started to see virtual assistants gain popularity as a way to help with customer service and marketing. They can also be used for sales and lead generation in 2020.
Virtual assistants are a great tool for businesses because they allow you to connect with your customers without ever having to pick up the phone or meet face-to-face with them at one of your locations or events.
They’re also incredibly helpful when it comes time for follow-up sales calls since they provide easy access over email or text messages (depending on what type of product/service you sell).
5. Messenger Apps
Messenger apps are a great way to interact with your customers, whether it’s for customer service, marketing or sales.
They’re also a great way to communicate with your audience without having to go through an intermediary like email (which can sometimes be slow). You can use messaging apps to send coupons, surveys, polls and more.
As we have seen, the digital marketing world is changing fast. Experienced SEO Companies in Dubai are already using these trends to boost their brand and sales, but there is still room for smaller businesses to make their mark in this lucrative industry.
If you want to get ahead of your competition in 2020 and beyond, then now is the time to start planning your digital marketing strategy around these five innovations. Choose the right SEO Dubai company. Dubai SEO Agency is a well-known SEO company that helps you drive sales to extend your traffic, and better ranking.