Factors that can Drop your Website Ranking
Search engine optimization is the process of making your website easily found by search engines. Each search engine has its own algorithm for ranking pages, but Google’s algorithm is the most complex and advanced, which means it can be hard to understand exactly how Google ranks websites.
However, there are some general rules that aren’t overly complicated. In this article, we’ll discuss a few of these rules and explain why they’re important SEO Sharjah factors in ranking your site. By following these guidelines, you should be able to improve your site’s visibility in search results and draw more traffic (and potential customers) straight to your business!
Sites that aren’t Mobile-Friendly.
Avoiding this SEO mistake is simple: if your site isn’t optimized for mobile, it needs to be. Google has been pushing the mobile-first index for some time now, so it’s important that you make sure your site is ready for the future.
Mobile-friendly sites have been proven to have a better chance of ranking well in search engines, as well as increase conversions and engagement rates. They’re also easier to navigate and more likely to be shared on social media channels—which means more exposure for you!
If you don’t have an existing website yet but are planning on building one soon, keep in mind that these websites will only become more important over time!
Slow Loading Speed
The speed of your website will affect your ranking on Google. A slow website is not only a bad user experience, it can also lead to users leaving and never coming back.
Make sure your site loads quickly by checking its load time with tools like Pingdom and GTmetrix. If you don’t have enough time to make changes to your site, then consider using a Content Delivery Network (CDN) instead of just hosting it locally on one machine.
- A large number of broken links.
- An outdated meta description.
- The use of a lot of keyword stuffing in the text.
Poor site structure
If your site is well-structured, it’ll be easy for visitors to navigate and find what they’re looking for. This will reduce their bounce rate (the percentage of people who leave after visiting only one page on your site), which improves the overall quality of your search engine results. It also makes it more likely that visitors will convert into customers or leads, increasing both your conversion rate as well as sales opportunities.
Lack of SSL certificate
- SSL is a security protocol that protects your website from hackers. If you are an e-commerce business, or if you require users to log in, and enter passwords and credit card information on your site, then SSL is a must.
- Google uses HTTPS as a ranking signal because it shows that a site is secure and safe for search engine visitors.
Duplicate content on your pages and posts
Duplicate content can be a huge problem for your site. It’s not just the obvious issue of having two pages with the same content, but also any other variations that might appear on some of your posts. Search engines don’t like it when you repeat yourself, because they have difficulty differentiating between them and will get confused as to which page is more relevant.
Duplicate content can happen for a number of reasons:
- Having multiple URLs pointing to the same page (for example, if you use redirects or canonical tags)
- Using similar keywords in different places throughout your site and blog posts (for example, repeating “London” every time you write about it)
- Linking back from duplicate pages and posts using rel=”canonical” tags
Using these SEO tips will help you understand what SEO is and how it works. You’ll be able to apply those techniques to your own website. This can be especially helpful, as it will save you money by doing the work yourself instead of hiring someone else to do it for you. It’s also important to remember that while you might see an initial boost in rankings after implementing these methods, they aren’t a magic bullet that is going to skyrocket your website overnight. Consult SEO Agency Sharjah for more details and SEO improvement guidance!