Keyword Density: Why It Matters For Your SEO Strategy

SEO, or search engine optimization, is what determines how well your website ranks in search engines like Google, Bing, and Yahoo!. Keyword density can be thought of as the percentage of keywords that appear on a given page relative to the number of words overall on that page. If you’re trying to optimize your website, so it ranks well in search engines, then you need to contact an SEO Agency Sharjah. If you are focused on maintaining keyword density at or around 3-5% (some say 2-4%). But what does this mean exactly? How can you use keyword density as part of your SEO strategy?

What is Keyword Density?

Most SEOs are familiar with what keyword density is, but here’s a quick refresher. Essentially, it’s a measure of how many times you use your target keyword on a given page (in relation to its total word count). Ideally, that number should be between 2 and 3 percent. If you go above or below that range, Google may penalize your site for having keyword stuffing — either by lowering your search rankings or outright dropping you from its index.

When should you focus on keyword density?

The goal of search engine optimization (SEO) is to have your website show up in search results when users search for a certain keyword. When it comes to that kind of on-page SEO, there’s one particular part of your website you need to pay attention to your content. One metric used by Google and other search engines to determine how relevant a site is for a certain keyword is keyword density, or how often keywords appear on a page compared with other words on that page. The higher a keyword’s density, the more likely that particular word will be matched with your website by Google and similar sites. However, many people don’t understand how important it is for their content – especially their copy – to have high-density keywords.

What are the best ways to determine keyword density?

Keyword density is one of those terms that many people talk about, but few know exactly what it means. In short, keyword density refers to how frequently you use keywords in your content compared to other words. Some SEO Agency Dubai says 2-3% keyword density is perfect; others (like Google) may recommend up to 6%. As long as you use your keywords naturally, most experts say it’s good practice to mention them at least once every 100 words or so. However, if your business has a niche or very specific products or services, then that number could be much higher. When you’re determining how often and where to insert keywords into your content, keep these considerations in mind.

Is there anything else I should be aware of when looking at keyword density?

Keyword density is just one part of a search engine optimization (SEO) strategy by an SEO Company in Dubai, and you may get better results if you use it in combination with other strategies. Generally speaking, keyword density isn’t as important as keywords in on-page elements like meta titles and descriptions or off-page elements like anchor text or links.

If you focus too much on keyword density alone, that can come across to search engines as trying to game your rankings. Don’t write for search engines; write for humans. Every page should include two or three well-chosen phrases that represent your business—and if those terms also happen to be popular search terms? Great! But don’t worry about stuffing your content full of every possible keyword phrase.

[Don’t forget to read: Tips for Choosing Best SEO Agency For Your Business]