Dental Magik’s SEO Transformation
Dental Magik had the reputation but lacked the online visibility. With a strategic local SEO plan, content improvements, and review-building tactics, we helped them become the top dental clinic in East Brunswick.
Date
jan - 2025
Role
Website Development & SEO
About Dental Magik
Dental Magik is a trusted family dental clinic in East Brunswick, NJ, offering gentle, personalized care for kids and adults. Our services include cleanings, pediatric dentistry, crowns, and emergency care—all focused on comfort and lasting oral health.
Primary Services
Family dental care, pediatric dentistry, emergency appointments, cleanings, crowns, and ongoing preventive care for kids and adults.
Initial Challenges
Ranked lower than nearby clinics for key searches like “kids dentist East Brunswick”
Weak Google Maps visibility and underutilized Google Business Profile
Website had limited conversion-focused design and lacked trust signals
Dental Magik had great services—but wasn’t getting found by families searching online.
Our Dental SEO Strategy
We focused on what mattered most—visibility on Google, trust signals for parents, and a smooth path to book appointments.
Google Business Profile Optimization
We revamped their GBP by adding structured services, keyword-rich descriptions, service areas, Q&A sections, and consistent weekly updates.
Local SEO Content Development
Created SEO-friendly pages with geo-targeted intent such as: Family Dentist in East Brunswick, Pediatric Dentist Near Me, Emergency Dentist East Brunswick Each page was optimized for mobile users and local keywords.
Keyword Optimization & On-Page Fixes
We optimized titles, meta descriptions, alt tags, heading hierarchy, and URLs—aligning each service page with high-intent dental search queries.
Review Strategy Implementation
We implemented an automated post-visit email flow to request reviews, which significantly increased Google and Trustpilot ratings.
Conversion Rate Optimization (CRO)
Added sticky appointment buttons, trust badges, click-to-call features, and simplified contact forms—making it easier for families to take action.
Mobile Speed & UI Enhancements
We improved the site’s Core Web Vitals scores and optimized the layout for a smoother mobile experience, where most dental searches happen.
Results Achieved
By improving local SEO, optimizing for key dental terms, and enhancing conversion paths, Dental Magik saw a major boost in website visibility, patient calls, form submissions, and five-star online reviews.
3X More Calls & Form Submissions
Conversion-focused improvements led to a measurable spike in appointment requests through both phone and form.
Page 1 Rankings for High-Intent Keywords
Now visible for key search terms like: Best Dentist East Brunswick NJ, Pediatric Dentist East Brunswick, Family Dentist Near Me
4.9 Star Rating Across Platforms
Reputation improved across Google, Trustpilot, and other platforms—giving patients more confidence before booking.
Data Snapshots
Showcase:
Google Maps insights (calls, direction requests, profile views)
Google Search Console impressions and clicks
Keyword ranking progress
Form submission tracking
Review growth over time
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