‘Urgent content needs’ to lift up the website ranking – Today, SEO becomes all about content. The content documents dominate most of the SEO strategies because; content is a focal point or base. As an SEO you might have noticed, the centre topic of any SEO conferences revolve around ‘what new could we cater to the content’ or ‘which are the latest content marketing strategies.
Similarly, contents that aren’t bounded with SEO strategies are waste of time for companies, SEO geeks, content writers, and readers also. Underperforming content negatively impacts the website’s overall performance.
Search engines like Google algorithm decide the website rankings and we all know, outranking competitors on the web is so important to increase website traffic and earn good ROI. The latest Google algorithm focuses more on the quality of content. They want social media strategists to focus on the best content to float on search engines that are beneficial for readers and for website performance too.
“Good content isn’t enough for website ranking though! But it works as fuel into the fire.” – Dubai SEO Agency highlights.
Classify under performing content
Under performing content by mean of is website content of commercial pages that don’t perform up to the mark to hold the readers. This could be contented that are published to earn organic traffic or content that couldn’t generate any organic traffic aside from the efforts you put in.
It’s been noticed that around 90% of content get no organic traffic – It indicates to rethink the content strategy!
What causes content shortfall?
There could be different reasons but the common one is your website content is not that enough to deserve a position in the top-ranking pages of Google. Here are a few reasons:
- Content doesn’t match the user intent
- Content isn’t in ideal Google format
- Content length isn’t relevant
- Content isn’t refreshed
- Content is plagiarized or cannibalization
- Content is all about past events or experiences
- Content doesn’t have backlinks
Look these things into your website content. If you can tick upon each shortfall from the list, it’s time to fix underperforming website content.
Through these 5 ways,
- Web page crawling and indexing rightly
- Considering search intent
Search intent should match with your keyword research. Analyse the SERP and its features to prepare targeted keywords. Do your own case study to understand what people would seek while searching on the web.
- Evaluating the right keywords
It’s necessary to have a clear understanding of what keywords you want to rank and also the list of keywords you need to work on. Don’t overdo this process. Just select variations of two or three keywords and focus on the content relevancy.
- Preparing effective Metadata
Meta descriptions don’t remain a ranking factor but they are the primary step that users come across. So from a CTR (click-through rate) perspective, effective Meta descriptions are important. Don’t change Meta too often. Before posting Meta, it’s important to do your homework.
- Engaging, informative, and the latest contents
Apart from SEO strategy, the readability of the content is still matters. Proofread the content to find out the flaws or think like your targeted audience while reading the samples. It should be informative, latest, and engaging. If you can add a taste of humour, it will be a plus.