SEO Dubai or search engine optimization is the reason for improving the visibility of web pages or the website in the SERPs (search engine results page), increased traffic, increased organic leads and skyrocketing sales. Any of these would be directly affected if you make any changes in the SEO strategy.
The SEO Agency Dubai would take into consideration the Google algorithm, trends and proven strategies to ensure that the strategy that they craft for each client bears favourable results. If you are an in-house team attempting at SEO or an Agency, being aware of the mistakes would help you to be more aware when making the SEO strategies.
Here are some such SEO mistakes that you must avoid.
Not Knowing Your Target Audience
The first and the foremost step towards making an SEO strategy is to know your target audience to the minutest details. This would help you to optimize the website and strategy such that it would stay relevant and engaging to your target audience.
While many digital marketers think they know their audience, they often fall to understand their search intent.
Slow Site Speed
Ugh! We all have experienced it once, and we do not like it. It would have a direct impact on the engagement of the visitor on the site.
It will cost you hard-earned SEO traffic. Would you want to waste the invested time and efforts of driving by neglecting the speed of the site?
[Dont’t Forget To Read: 5 Effective Rules For SEO Friendly]
Ouch! They would hit hard obviously but only if you take them into consideration. If you are buying products or searching for the best services wouldn’t you look for the reviews on Google first? Yes, right.
This is why taking this into consideration for the SEO is important as the sole purpose of SEO is to make the target audience aware of the brand that you are building, its products and services. These bad reviews would hurt your SEO effort a lot.
Duplicate content is often the result of too many web pages on the site as well as the bad effort of adding content to the website. This identical content on your site would consume the Google crawler, as it would show the result of the irrelevant page and you would end up looking at the ranking at the end.
Alternative Texts Anomalies
Alternative tags, or alt tags, are HTML attributes of images that help describe or relate the content. alt tags need to be addressed if you do not want any on-page SEO problems as there are instances when the image component on your website does not render well due to improper filename, incorrect file path, or the wrong extension used.
Content is the reason for the site’s authority and relevance. These both are interdependent on each other. Not all the content is listed on the SERP would be relevant to the readers. If the search engine finds that your content is outdated or irrelevant, it would not list it in the SERPS. So make sure that SEO Agency Dubai updates the content from time to time.