If SEO is bread, then Content is butter – Both are interrelated. Even the best SEO Company Dubai, Dubai SEO Agency requires a prominent team of content writers to dig into the current market.
So, you must be understanding the importance of content strategy for SEO Agency in Dubai and everywhere around the globe.
Let us start with a few misconceptions about content writing that people has:
- Content writing is researching and writing, that’s it
- Content writing is not a professional job
- In content writing, professionals should focus only on keywords
- Rewriting content from other websites is completely fine
- Content has nothing to do with ranking
If you are also believing in these things, it’s time to come out from the cocoon.
The truth is, content can make your game or break your efforts. This is the reason, every small to multinational company hire a rock-solid content writing team to plan out authentic, creative, meaningful, informative, and SEO-friendly content that can drive more traffic to the website.
Heading towards content strategy
A content strategy is an approach for companies to create and market content. It is an idea of creating content that includes specific writing styles, designs, content formats, and topic selections.
With a good content marketing strategy, you can plan your website’s content marketing effectively.
Without a proper strategy, you could not go far in the race. It’s completely inconsistent to prepare blog posts for this week and then do something different the next week. However, it’s not predefined that certain content strategies will work for a few niches. You can decide based on what works for you and your business.
Practice developing content strategy in 3 steps:
#Step 1 – Dig deep to find topic ideas
There is no chance to make content marketing mistakes as it could flop all your plans. Content marketers know it very well that rather than giving efforts without any content strategy, it’s important to focus on a few right topics. Basically, you need to cover up topics and trends that are most searched or trending currently.
You can do this by going through your competitors’ blog section and assess their content crafting skills. Examine, how they cover up subjects, highlight strong points, choose topics, and interact with the audience.
If they have placed podcasts or clients’ testimonials on the website, you need to go through their content ideas for more insights.
#Step 2 – Go through competitors’ blogs
Take a ride into your competitors’ blog section to figure out their posts and for which posts or contents they get lots of engagement through likes, comments, and shares. If your website serves digital marketing services, you need to look into the level of audience – are they beginner, intermediate, or seasoned level group? Based on the answer, you can select the topic and create outstanding content.
#Step 3 – Connect with the communities
Online communities can help in finding the most asked questions that your customers have. For example, many people have common why, what, when, and how types of questions, so you can focus on such topics. Look into the most common conference agendas of your niche.
Did we forget something?
We tried to cover up almost everything in this guide, but if you still feel to add something, feel free to add it. As the best SEO Company Dubai, we have teams of digital marketers, content writers, social media marketers, web designers and developers, and content strategists to help our content writers plan out the right strategy.
Contact us directly for more information about us.